Golf le Fleur Bar Cart

Brand Strategy
Sketching
3D Modeling
Visualization

Golf le Fleur Bar Cart

Bold, whimsically designed piece of furniture- combining vibrant colors, retro aesthetics, and luxury craftsmanship.
Brand Strategy
Sketching
3D Modeling
Visualization

Background

A brand language project aimed at envisioning a new product extension for a selected brand. Tyler the Creator, the founder of Golf le Fleur, had discussed in interviews wanting to explore selling home goods.

Problem

The design opportunity was found in the form of a “Golf le Fleur Bar Cart”- addressing the exploration of home goods and the brand’s value of luxuriousness.

Solution

Maintaining brand language was achieved through extruding the logo to structure the railing, having the champagne holders stylized as angel wings- one of their emblematic characters- and through use of color palette.

Initial Designs

The logo functions as both a sculptural element and a structural component, providing attachment and support for the cart's frame and wheels.

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